The key to building a successful fashion brand depends on how well you understand your customer. Concepts that focused on customer needs are key to the success of a brand. In showbiz those who understand and act as per the customer's pulse are successful. The brand which connects "Concepts to Customer" is the front-runner in the business of fashion. The success of the brand depends on how they connect its concept to customer. They build their brand identity and customer loyalty in the agile … [Read more...]

Transition From Runway To Retail: Clothing Designer It is a mystery for many clothing designers how to transform the runway into the retail market. Transaction of runway to a local store only relates to the concept and ideas. The purpose of runways is to promote designers to get in front of the media. This is no more than a marketing strategy to attract customers. Although there are few shows for ready-to-wear clothing designers. some show clothing that ends up in retail outlets. The outfits … [Read more...]

Branding Designer Clothing - Creating a Great Brand Identity Branding designer clothing is tricky based on the competition you face in the market. If you are having an online presence with a physical store you are all set to get a decent brand identity. Hence, you must get an e-commerce website with proper web promotion. You need to promote this with internal and external boosts. The value of your apparel brand depends on how you are projecting your brand in the market. It’s you who give shape … [Read more...]