Apparel brand design and brand identity is important when it comes to female consumers and they are huge. When a women want to buy something he not only sees the product but also the whole package. This includes where he is purchasing from, the ambiance of the shop, the brand value. For them packaging is more important than the actual products. I am not generalizing it but most of the time i have seen this behavior. So, considering this aspects when it comes to branding is important.
Why Startup Clothing Brands Fail ?
Clothing brands fail for several possible reasons. Some of them are as below.
1. No Backup Plan
When you do not have any original idea and you copy established ideas customers don’t connect to it. In general, people chase trends and they fall behind. At that point they have nothing to fall back on. Brands fail when you do not have something to express and you don’t have your unique brand identity. In simple terms on what basis you can say to your customers take my product this is copied from X brand ? Why customers will fall in to your brand instead of the original. Remember, customers look down up on your brand if you fail to show some originality. Conversely there is a mass of visual noise out there created by all these trend chasers and copy cats. In simple words, if you don’t have original ideas and execution it’s difficult to breakthrough.
2. No Investment on Concept and Design or No Original Concept In Apparel Brand Design
Everyone thinks they are creative designers. No offence but when you know you do not have skills, hire somebody who has and you focus on business. Start-ups think its waste of money to hire a tech pack designer and they can save money and put it on production. Here you are making a mistake. You are giving your control in the hand of a remote clothing manufacturer. Your products quality is at the mercy of the clothing manufacturer who works for profit. When you do not give any clear instruction to the manufacturer they will do what suits them. There is a proverb if you pay for anything you will get anything. People are so eager to make stuff, they don’t take the time to learn why some things look good and others don’t. Meaningless work and trend chasing make it impossible to build any dedicated support.
3. Rome is not Built In One Day.
Patience is an art and a habit which does not come to all. Startups want return on their investment right from day one. And change their strategy if it does not work very quick. Building an Apparel brand needs patience and passion. If you have both get in to this business. It honestly comes down to whether you’re in it for the money, or the art. If it’s all about the money to you, do yourself a favor and quit now.
Apparel Brand Design Process and How to Approach
Deriving something from nothing is never easy especially in apparel brand design. You got to glorify what is that you are offering that others never offer ever. What is that you have worth making a remark about ? I was replying one of my client’s queries and found this interesting to share. People make emotional decisions and then justify their decision with facts. They are egocentric and look for value and think in terms people. So, you can’t force people to do anything. People are also greedy and love to buy yet suspicious when buying something. They look for something but want to buy directly because of convenience and exclusivity. They want to see it , hear it touch it, test it smell it before they buy it. Most people follow the crowd.
It’s more than 10 years I am consulting on Apparel Brand Design and fashion branding. Clothing designers and brands from the USA spend 80% of their time in design and production. Apparel brand design and focus on brand identity takes back stage when it comes to cost. This especially relevant when it comes to new and start-up apparel brands. Whether you call it lack of experience or issue with investment, they tend to do one thing at one time. While the garments are ready and dumped at your place they think about selling them in the market. Having said that, they lose key time for building their apparel brand identity. It may sound rude but it’s necessary. You should focus on what you are good at and what you are supposed to do . That is why we hire people with skills to support in our business.
Fashion Studio Urban Purple as Support System for Clothing Design Manufacturing
Most of my blog readers expect to build a great apparel brand. Some start the process now and some keep thinking that some day they will do. Have you got your ideas clear for your fashion line ? Congratulations — that’s no small job. But, before you celebrate, there’s just one issue: Now what? You are starting a new venture. You have some ambition that your clothing line will do great in the market and people appreciate it. Also, you expect that you get the value for your money spent. Whether, is it for design, tech packs apparel production etc. You need to learn how to optimize your clothing business to support your bottom line. Here is how you should start before hiring an expensive clothing designer. If you are looking to produce common styles like t-shirts hoodies and looking for tech packs, check out Tech Pack Template