Color forecast predicts popular colors in upcoming seasons using research, trend analysis, and intuition. Trend forecasting agencies conduct the color forecast process, which provides insights into upcoming fashion trends. These agencies release color trend reports that identify the key colors that will be popular in the upcoming season. Designers, retailers, and other industry professionals use these reports to inform their product development and marketing strategies.
Color forecasters consider various factors, such as consumer preferences, cultural trends, and global events. They also analyze color palettes used in previous seasons, their sales performance, and consumer interest. Color forecasting is crucial for the fashion industry to help designers and retailers stay ahead and anticipate consumer demand. It helps in the development of products that are aligned with the latest trends and meets consumers’ expectations. In addition, it enables the industry to create marketing strategies that resonate with the target audience, resulting in increased brand engagement and sales.
The fashion forecast for spring starts with a color forecast that gives a modern twist to traditional colors. Fashion forecasters and apparel designers aim to achieve a colorful balance by pairing soft pastels with vivid bright colors, taking inspiration from blooming flowers, traveling abroad, and strong women. The pastel colors on one end of the palette are adaptable and can be creatively combined with any other color in the spectrum. Placid Blue, resembling a tranquil sky, evokes a sense of peaceful calmness. Violet Tulip, a romantic vintage purple, creates a wistful nostalgia. Hemlock, a summery, ornamental green, provides a decorative touch that is different from the greens of recent seasons. To create a trendy look, pair any of these pastels with a bolder hue. This season’s color forecast enables apparel designers to refresh, revive, and defy conventional wisdom, resulting in fashionable and confident clothing for women.
Women’s Color Palette 2022 -2023 – Color Forecast 2023
Sand is a lightly toasted and friendly neutral that brings to mind images of the beach and carefree summer days. For a natural balance, pair Sand with Hemlock. Paloma is a quintessential neutral that can be worn alone or combined with any color for an elegant look. Cayenne, a bold red, adds a dash of spicy heat to neutrals and creates excitement when paired with Freesia, a blazing yellow that will light up wardrobes this season. Freesia is a tropical and floral-inspired shade that radiates warmth and energy. It pairs well with Celosia Orange, an optimistic and spontaneous hue that represents the setting summer sun. To create a captivating vision, pair Celosia Orange with Violet Tulip. This season’s color palette allows fashion enthusiasts to express their creativity and design stunning outfits with an ideal balance of natural and bold hues.
The palette is brought full circle with Radiant Orchid, a bold counterpart to Violet Tulip, and Dazzling Blue, a scintillating, polar opposite to Placid Blue. Surprisingly, these strong, vibrant colors also pair well across the palette: They are perfect companions to pastels and add confidence and vivacity when mixed with other bold colors.
Men’s Color Palette
Light and airy Placid Blue is a perfect background color for spring, offering another alternative to the classic neutrals. Pair it with Comfrey, a more masculine take on the softer Hemlock green from the women’s palette, to create a fresh, seasonally inspired look. For a modernized vintage feel, pair Purple Haze, a deeper, stronger version of Violet Tulip, with Paloma, a confident and adaptable gray. Sand, a warm, agreeable neutral, can be coupled with more daring colors in the palette – making them less intimidating. Both Paloma and Sand are perfect complements to fiery Cayenne red and help harness the powerful energy that intense Freesia yellow brings to the spectrum. Accessories, including shoes, in bold colors, like Cayenne, Freesia, and Celosia Orange, are becoming more popular for men this season, adding a touch of gusto to neutral formal attire.
As the temperatures rise, we are also seeing a lot of vibrant patterning that combines bold and tropical colors in many sectors of menswear. Create a magnetic look by mixing Magenta Purple, a more robust version of Radiant Orchid, with the higher voltage colors in the palette, like Celosia Orange and Dazzling Blue. These three energetic yet versatile hues are sure to be a hit in spring 2014.
The colors featured in the PANTONE Fashion Color Report are culled from the PANTONE FASHION + HOME Color System; the most widely used and recognized color standards system in the world. Each season, Pantone surveys the designers of New York Fashion Week and beyond to collect feedback on prominent collection colors, color inspiration, and color philosophy. This information is used to create the PANTONE Fashion Color Report, which serves as a reference tool throughout the year for fashion enthusiasts, reporters, and retailers.
- #9DC6D8 – Pantone 14-4313 Aquamarine
- #00B2CA – Pantone 16-4725 Scuba Blue
- #7DCFB6 – Pantone 14-5714 Lucite® Green
- #1D4E89 – Pantone 19-4052 Classic Blue
- #D2B29A – Pantone 14-1213 Toasted Almond
- #F79256 – Pantone 15-1247 Tangerine
- #E3868F – Pantone 16-720 – Strawberry Ice
- #EAD98B – Pantone 13-0720 Custard
- #955251 – Pantone 18-1438 Marsala
- #C6CBCC – Pantone 14-4102 Glacier Gray
- #7DA1BF – Pantone 16-4120 Dusk Blue
- #4E6E38 – Pantone 18-0135 Treetop
- #7F8040 – Pantone 18-0538 Woodbine
- #C78D6B – Pantone 16-1328 Sandstone
- #888688 – Pantone 17-4014 Titanium
- #B38FB1 – Pantone 16-3310 Lavender Herb
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