Colorways that Add Variety and Option to your Style Line Sheet
Colorways or Color Options are an added offering of a brand to give some options to the customers. When a brand can offer an option to customers they are more likely to get sales. So, the success of a clothing brand depends on the way you offer your collection with its color options. Some of my customers give their feedback about color options. One buyer explained they got more sales on one color and their inventory was exhausted. Once they finished one color option, they got the sales of other colors of the same style. In short, presenting your collection is incomplete without proper colorways. So brands must plan the collection with proper research about the colors that sell fast. Fashion tech pack designers do proper research on colors and they can give proper plans. You can offer two or three color options for every style this way.
The success of your collection is a direct impact of the right combination of colors that you offer for a style. Your technical designer has a major role to play in helping you choose the right colors as per fashion trends. It is important for a designer to pick the right seasonal color in demand and works around the collection. Color Options are an integral part of tech packs and should come with the package. Many technical designers charge extra for each colorway as a wrong practice. The colorway is a part of the production tech pack and without it, the tech pack is not complete.
Consulting Technical Designers & Clothing Manufacturers for Color Options
Your collection becomes meaningful for buyers with colorways for each style. The demand for your styles has more chance than styles with no color option. Also, the right mix of color combinations is important. With the color of the fabric, mix and match graphics and embroideries in your style. Use Pantone shades and pick the correct color code for your styles. If you are producing a small quantity then consult your clothing designer and clothing manufacturer. Because most of the time there is an MOQ issue. Fabric manufacturers have MOQ for each color they produce. But if you choose colors from available fabrics then it does not affect much for your low quantity much. Fabric manufacturers keep a set of colors that are fast-moving and keep the stock fabric for those. So opt for ready fabrics and available colors if you want to produce smaller quantities.
Urban Purple is a group of technical fashion designers and consultants. We also run a digital download store for fashion tech packs, graphics, and textile prints. . To know more about our offering and buy fashion tech packs visit our tech pack template store. You can choose your collection tech packs from a wide range of fashion tech packs. The tech packs are tested in factories environment. So, you can choose your styles and buy from there. Download the apparel tech pack template with a detailed measurement spec sheet. You get the source vector file of the tech pack with the spec sheet in excel format.